As a rental property owner in Broward County, you understand that marketing is crucial for finding ideal renters. And if you haven’t implemented virtual tours yet, you’re missing out! Allowing potential tenants to take virtual tours of your rental properties is an excellent way to show them what to expect before they visit.
We’ll outline the benefits of virtual tours for your rental property marketing and explain why every property owner should use them.
Virtual Tour Basics
A virtual tour is a computer-generated walk-through of a rental property. Unlike photos, which are taken from the photographer’s viewpoint, virtual tours provide an in-depth look into every room.
Research has shown that renters are seeking virtual tours of rental properties. Zumper’s results show that more than 70% of renters would be happy to rent an apartment without seeing it in person if they could check it out via a 3D virtual tour.
Types of Virtual Tours
Virtual tours offer an immersive experience for potential tenants to view your rental properties. They allow potential tenants to explore the space and decide if it meets their needs without physically visiting the property.
Virtual tours are categorized into three main types: 360-degree virtual tours, 3D virtual tours, and virtual reality tours.
- 360 Virtual Tour. A 360 virtual tour is a panoramic image made by stitching together many photographs. These tours enable potential tenants to see a whole room in one image and click and drag to explore. 360 virtual tours are straightforward and cost-effective to create, making them great for property managers new to virtual tours.
- 3D Virtual Tours are more immersive than 360 virtual tours. They give potential tenants the ability to walk through the property virtually, just like they were there. These tours are crafted by taking multiple photographs of a rental property and combining them with special software. Though it sounds complicated, numerous user-friendly tools and services can guide you through the process. Given the time and effort involved, three-dimensional virtual tours are typically used only by high-end rental properties.
- Virtual Reality Tour. The virtual reality (VR) tour is the latest and most immersive type of virtual tour. These tours give potential tenants the ability to wear a VR headset and explore the property as if walking through it. Although VR tours are still relatively uncommon, they are gaining popularity as VR technology becomes more accessible.
What are the benefits of virtual tours?
- Convenience. Virtual tours greatly reduce the hassle of traditional property tours. Potential renters can explore your rental properties from home or during their workday. This is especially helpful for out-of-state or international renters who have difficulty arranging physical tours.
- 24/Hour Availability. Virtual tours are accessible to potential tenants 24/7. This means they can tour your rental properties at their own convenience, without scheduling around your availability. It’s an effective tool that offers them flexible viewing options.
- Increased Engagement. Evidence shows that virtual tours increase engagement. Potential residents stay longer on websites that feature virtual tours than on those that do not.
- Improved SEO. Beyond increased engagement, virtual tours can also enhance your rental property’s SEO. Google appreciates fresh content, and adding a virtual tour to your property listing is a great way to add new material and boost your search ranking.
How to Optimize Your Virtual Tours.
- Quality Matters. Employ high-quality images and videos, and avoid low-resolution or blurry photos. For potential tenants to fully grasp your rental properties, use high-quality virtual tour content.
- Include a Call to Action. Feature a call to action (CTA) at the end of your virtual tour. A CTA is a prompt or button that encourages potential tenants to take the next step, like scheduling a showing or contacting you for more information. With a CTA, potential tenants are more inclined to rent from you.
Virtual tours offer potential tenants a sense of your rental properties without the need for a physical visit. Real Property Management of Soflo can support you in advertising your Broward County properties and enhancing your chances of finding great tenants. Contact us online or call 786-527-1686 today!
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